Guild Wars 2 Shop

We’re doing three weeks [updates] currently, but now we’re pushing to two weeks,”

“It’s a marathon not a sprint and we’ve been getting better with each of our releases, in terms of how we budget, how we plan it out, how we manage personnel etc. Now we have four full ‘Living World’ teams that are building these content updates, so that we can stagger releases and make sure that people [developers] can decompress and get the quality time necessary to build a good design document before going back in and trying to implement it all over again.”

“It’s interesting because it feels like were launching [a new game] every two weeks, and so there’s still that level of excitement when we jump in and see what’s new, what’s going live, and play the content again and then realise, ‘Oh god there’s a bug, okay,’ then it all starts over again,”

“’Okay we’ve got this issue, do we need to fix this right now, or can it wait until the next release? Okay we need to fix it now, okay what hotfix? what’s the priority? Do we have somebody working on it, what’s the solution?’ That kind of stuff…”

“Our goal is that as we do this, we’re getting better and better at it. We’re starting to catch the bigger mistakes that we would’ve missed earlier on. We’re starting to build the infrastructure, the framework and the tools to help us do this because we really think that this is the longevity of the product,” he told us with an air of confidence.

“If we can push this, if we can add content every two weeks that is engaging to the players, then really it’s almost like a TV show at that point. It’s kind of stay tuned until next week for the thrilling conclusion of…That’s where our goal is, and it’s really fascinating when you have an entire studio dedicated to pulling off.”